Robotic Process Automation (RPA) for Marketing Professionals
This beginner-level course introduces marketing professionals to the fundamentals of Robotic Process Automation (RPA) and its applications in marketing. The course covers basic concepts of RPA, the benefits of automation, and how RPA can streamline repetitive marketing tasks such as lead generation, data entry, campaign automation, and customer support. Participants will learn how to use RPA tools to automate key marketing processes, enhance efficiency, and improve customer engagement.
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Course Duration:
36 hours
Level:
Beginner to Intermediate
Course Objectives
• To understand the basics of Robotic Process Automation (RPA) and its role in marketing.
• To explore practical use cases of RPA in marketing, such as lead generation, email campaigns, and social media automation.
• To learn how to automate data entry, segmentation, and reporting tasks using RPA tools.
• To gain hands-on experience with RPA tools for basic automation tasks.
• To identify opportunities for automation within a marketing team to improve efficiency and reduce errors.
Prerequisites
• Basic knowledge of marketing concepts and practices.
• Familiarity with common marketing tools (CRM, email marketing platforms, social media).
• No prior experience with RPA is required.
