Foundations of Search Engine Optimization (SEO)
This course provides a step-by-step guide to mastering the fundamentals of Search Engine Optimization (SEO) and advancing to intermediate techniques. Participants will learn how search engines work, perform keyword research, optimize content and websites for on-page and off-page SEO, and utilize SEO tools and analytics. The course also covers local SEO essentials, content strategy, and the basics of technical SEO to help students build a solid foundation for optimizing websites effectively.
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Course Duration:
30 hours
Level:
Beginner to Intermediate
Course Objectives
Understand how search engines work and their ranking algorithms.
Master keyword research and user-intent alignment.
Learn on-page and off-page optimization techniques.
Explore technical SEO basics for better website performance.
Use SEO tools like Google Analytics and Search Console effectively.
Develop local SEO strategies for small businesses.
Build a comprehensive SEO strategy for a website or personal project.
Prerequisites
Basic computer literacy.
Familiarity with websites and basic digital marketing concepts is helpful but not required.
