Designing and Starting a Franchising Business
This course provides a comprehensive guide to designing, starting, and managing a franchising business. Students will learn about the fundamentals of franchising, legal considerations, financial structuring, franchise marketing, expansion strategies, and how to establish a successful franchise system. The course also covers key elements like selecting franchisees, training programs, and scaling the business, with real-world case studies and practical exercises.
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Course Duration:
36 hours
Level:
Intermediate
Course Objectives
• Understand the basics of franchising as a business model.
• Learn how to design a viable franchise system.
• Explore legal, financial, and operational aspects of franchising.
• Gain knowledge on franchise marketing and attracting franchisees.
• Learn strategies for scaling and managing franchise growth.
• Develop skills for building franchisee relationships and support systems.
• Prepare a detailed business plan for starting a franchise.
Prerequisites
Basic knowledge of business operations or entrepreneurship. Familiarity with business planning and management concepts would be beneficial.
