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Business Management in the Middle East

This course provides an in-depth understanding of the unique business management practices in the Middle East, focusing on the region’s economic, cultural, and regulatory landscape. It covers key topics such as leadership styles, corporate governance, financial management, marketing strategies, and the influence of globalization. Students will also explore the challenges and opportunities that businesses face in the Middle Eastern context through case studies and practical applications.

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Course Duration:

36 hours

Level:

Intermediate to Advanced

Course Objectives

• Understand the cultural, economic, and political factors influencing business management in the Middle East.

• Explore leadership, organizational structures, and corporate governance practices in the region.

• Analyze the role of Islamic finance, economic diversification, and regional trade agreements.

• Examine global business strategies and marketing approaches tailored to the Middle Eastern market.

• Gain practical knowledge through case studies and discussions on business challenges and trends in the region.

• Develop a critical understanding of the future business environment in the Middle East, including emerging technologies and sustainability efforts.

Prerequisites

Basic understanding of business management principles (e.g., business administration, economics, or related fields).

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