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Business Management in Asia

This course provides a comprehensive understanding of business management practices across Asia, exploring economic trends, cultural influences, corporate governance, marketing strategies, and human resource management in diverse Asian markets. It aims to equip students with the knowledge and skills required to navigate the complex business environments of the region, focusing on key countries such as China, India, Japan, and ASEAN nations. The course combines theoretical insights with practical case studies to prepare students for successful business operations in Asia.

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Course Duration:

36 hours

Level:

Intermediate to Advanced

Course Objectives

• Understand the economic and cultural landscape of Asian markets.

• Examine key business management practices and challenges in Asia.

• Analyze strategies for market entry and successful operations in the region.

• Explore the role of corporate governance, HR management, and marketing in Asian businesses.

• Investigate the role of innovation and entrepreneurship in shaping business strategies in Asia.

• Evaluate future trends and challenges for businesses operating in Asia.

Prerequisites

Basic knowledge of business management and economics. Some prior exposure to international business is recommended but not required.

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