
Advanced Robotic Process Automation (RPA) for Marketing Professionals
This advanced course is designed for marketing professionals who wish to explore the full potential of Robotic Process Automation (RPA) integrated with Artificial Intelligence (AI) and Machine Learning. The course delves into hyper-automation techniques, cognitive automation, and advanced marketing strategies, covering areas like customer segmentation, personalized marketing, real-time analytics, and omnichannel marketing automation. Participants will learn how to scale RPA implementations, integrate AI into marketing workflows, and leverage advanced data analytics to optimize campaigns and improve customer engagement.
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Course Duration:
36 hours
Level:
Advanced
Course Objectives
• To understand the convergence of RPA, AI, and Machine Learning in marketing workflows.
• To design, implement, and scale RPA solutions for complex marketing tasks.
• To automate customer journey orchestration, personalized campaigns, and multi-channel engagement.
• To integrate advanced data management, predictive analytics, and sentiment analysis into marketing automation.
• To optimize lead management, campaign performance, and customer support using RPA and AI.
• To address security, compliance, and ethical considerations in RPA-driven marketing processes.

Prerequisites
• Basic understanding of Robotic Process Automation (RPA).
• Familiarity with marketing concepts and strategies.
• Experience with basic marketing automation tools (CRM, CMS, email marketing platforms).
• A foundational understanding of data analytics and marketing performance metrics.
